Unless your campaign contains a Big Idea, it will pass like ship in the night – David Ogilvy
Advertising connects better with consumers. Speak the people’s language. Advertising rely on sheer gimmicks, such as fast cuts and freeze frame. Technique is a helpful ally, but lean a little too heavily on computer graphics and other catch gizmos,. Advertising is a medium. It carries a message from a manufacturer or service provider to a customer. we all know that, But what we do not know, or care to is that the medium often becomes message, and well the message is the medium wanted to convey in the first place, otherwise it will lost in a bewildering variety of frills.
Copy writing: copy writing has to write with different purpose in mind His objective is not to write for entertainment’ sake. He has to convince people that one product is superior to another
Creativity which is both intuitive and learned is the kind which repeatedly succeeds.
If you haven’t done some selling in your headline, you have wasted 80% of your client‘s money.
Contact: prathibinb@gmail.com
Contact: prathibinb@gmail.com
