Speak to express, not to impress is a pint that radio copywriters must bear in mind
Music and sound can often replace words as an advertiser’s “sound” logo
Broadcast messages are structured by time, print message by space
Radio messages are a combination of aural or sound effects, Television on the hand, combine the sights of print and the sounds of radio with the drama of motion pictures, as well as the personality of face to face selling.
Radio “jingle” or sales messages in song form, have an enduring quality and help in brand positioning.
Repetition is the heart and strength of radio commercials.
Television known as the “Impact” medium. The writing of Television commercials demands that additional attention be given to credibility, believability and relevance
We develop Story board: shows the sequence of key shots or scenes.
contact:prathibinb@gmail.com
contact:prathibinb@gmail.com
