Creating the mailing packages
Envelope: The selling effort begins on the outside of the envelope. Everything depends on arousing curiosity, so that the recipient will open it. Dazzle the reader with color and graphics or with promises of important benefits.
Impress the reader with its simplicity and lead him to believe that the contents must be very important.
It can tease the reader and excite his curiosity so that he is forced to open it.
Letter: The direct mailer letter should be personal, establishing contact directly with reader. The benefit should be stated at the outset. And the copy should be clear and concise. Paragraphs should be short and action words should be used.
The well written letter has a major advantage over other media it is directly and individually addressed to a person, Letters are used on regular or spot news basis to reach employees, dealers, workers and other important public's, by an organization.
Brochure: Give your brochure longer life by making handy and of some practical use to the consumer.
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