Coining words

Letters, Posters and wall charts, Calendars, pocket an desk diaries, leaflets, folders, books, manuals, Annual Reports , Forms and questionnaires, Invitation cards, Newsletters, House Journals, Bulletin boards, Notice boards Picture post cards

• Body copy, or text, tells the complete sales story.

• Body copy is a logical continuation of the headline, and subhead.  It is where your “Salesmanship in print”

• David is of the belief that “more you tell the more your sell”

• The consumer is not moron. You can’t bore him into buying – David Ogilvy

Copy writing for the print media is very different from copywriting for the broadcast media. As compared to radio and television, readers of magazine and newspaper ads are generally more involved and attentive to these messages. Therefore, different set of writing skills is required. Simplicity promotes clarity in understanding the layout.

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